Art & Science
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Andrew Kallman
MBA, PMP, CSP
Reading
Business Books
Good to Great
by Jim Collins
How the Mighty Fall
by Jim Collins
Winning: The Ultimate Business How-To Book
by Jack Welch and Suzy Welch
What They Don't Teach You At Harvard Business School
by Mark McCormack
Leading with Cultural Intelligence: The New Secret to Success
by David Livermore
The Goal
by Eliyahu M. Goldratt and Jeff Cox
The Art of War
(1 May 2006) by Sun Tzu, Sun Zi, and Lionel Giles
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
Outliers: The Story of Success
by Malcolm Gladwell
22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by Al Ries and Jack Trout
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
by Al Ries and Laura Ries
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
Fast Company on Purple Cow
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Bonus Chapters
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Flipping the Funnel
Secrets of Closing the Sale
by Zig Ziglar
How I Raised Myself from Failure to Success in Selling
(19 April 2004) by Frank Bettger
Value Forward Selling: How to Sell to Management
by Paul, R DiModica
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
by Steven D. Levitt and Stephen J. Dubner
The Undercover Economist
by Tim Harford